Consumer Staples Insider Trading
Insider buying and selling across Food, Beverage & Household Products. Browse industries, recent Form 4 filings, and sector performance trends.
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Insider buying and selling across Food, Beverage & Household Products. Browse industries, recent Form 4 filings, and sector performance trends.
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
The blue line has two modes, toggled with the Relative and Absolute buttons:
Relative (default) shows cumulative sector performance with the overall market movement removed. When the line rises above 100, the sector is outperforming the market; below 100 means underperforming. This is calculated using market-orthogonal factor returns via weighted least squares (WLS) regression, isolating pure sector-specific trends.
Absolute shows the total cumulative return of the sector including market movement. This reflects what an investor actually experienced — a sector can show strong absolute gains even while underperforming the market in relative terms.
Both views start at an index of 100. Other return drivers such as momentum, value, or size are deliberately retained in both modes, since these are part of what makes a sector behave the way it does and may reflect the conditions insiders are responding to.
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Jan 25, 2024 | SMPL Simply Good Foods Co | Montgomery Robert G.65 | Director | Sell | 2,500 | $39.36 | $98,400.00 | -4.5% | -12.9% | -4.9% | |
| Jan 25, 2024 | PG Procter & Gamble Co | Purushothaman Balaji58 | Chief Human Resources Officer | Sell | 14,000 | $154.61 | $2,164,523.20 | -54.9% | +4.5% | +5.5% | |
| Jan 24, 2024 | PG Procter & Gamble Co | Pritchard Marc S.55 | Chief Brand Officer | Sell | 101,704 | $153.57 | $15,618,286.63 | -38.4% | +6.2% | +9.2% | |
| Jan 24, 2024 | PG Procter & Gamble Co | Francisco Ma. Fatima53 | CEO - Baby, Fem &Family Care | Sell | 74,443 | $153.30 | $11,412,044.09 | -97.5% | +6.2% | +9.2% | |
| Jan 24, 2024 | WMT Walmart Inc. | Furner John R. | Executive Vice President | Sell | 4,375 | $162.90 | $712,687.50 | -1.7% | +10.4% | +75.3% | |
| Jan 24, 2024 | ZVIA Zevia Pbc | Mikhail Hany | Chief Accounting Officer | Sell | 2,846 | $1.76 | $5,008.96 | -5.3% | -49.4% | +151.8% | |
| Jan 24, 2024 | ZVIA Zevia Pbc | Simms Lorna R.60 | SVP, GC &Corporate Secretary | Sell | 4,069 | $1.76 | $7,146.79 | -3.7% | -49.4% | +151.8% | |
| Jan 24, 2024 | GIS General Mills Inc | Harmening Jeffrey L62 | Chairman Of The Board &CEO | Sell | 60,056 | $64.44 | $3,870,218.84 | -15.9% | +11.3% | -6.4% | |
| Jan 24, 2024 | ZVIA Zevia Pbc | Taylor Amy54 | President &CEO | Sell | 11,848 | $1.73 | $20,460.31 | -2.9% | -49.4% | +151.8% | |
| Jan 24, 2024 | LWAY Lifeway Foods, Inc. | Smolyansky Ludmila50 | Member Of 10% Owner Group | Sell | 16,459 | $13.51 | $222,354.86 | -0.6% | +55.7% | +76.4% | |
| Jan 23, 2024 | HSY Hershey Co | Voskuil Steven E70 | SVP, Chief Financial Officer | Sell | 1,500 | $188.97 | $283,455.00 | -4.8% | -3.0% | -21.3% | |
| Jan 23, 2024 | COST Costco Wholesale Corp /new | Jelinek W Craig | Director | Sell | 8,000 | $685.93 | $5,487,456.00 | -3.6% | +4.1% | +37.4% | |
| Jan 23, 2024 | CELH Celsius Holdings, Inc. | Desantis Dean80 | 10% Owner | Sell | 318,451 | $43.40 | $13,819,674.56 | -0.2% | +31.6% | -52.2% | |
| Jan 23, 2024 | CELH Celsius Holdings, Inc. | Milmoe William H.65 | 10% Owner | Sell | 318,451 | $43.40 | $13,819,674.56 | -0.2% | +31.6% | -52.2% | |
| Jan 23, 2024 | CELH Celsius Holdings, Inc. | Desantis Deborah78 | 10% Owner | Sell | 318,451 | $43.40 | $13,819,674.56 | -0.2% | +31.6% | -52.2% | |
| Jan 19, 2024 | HSY Hershey Co | Raup Charles R62 | President, U.s. Confection | Sell | 2,065 | $191.85 | $396,170.25 | -12.3% | -2.9% | -19.7% | |
| Jan 19, 2024 | VITL Vital Farms, Inc. | Ohayer Matthew57 | Executive Chairman | Sell | 12,000 | $14.36 | $172,320.00 | -0.2% | +74.9% | +212.4% | |
| Jan 18, 2024 | COST Costco Wholesale Corp /new | Rubanenko Yoram47 | Executive VP | Sell | 2,500 | $680.33 | $1,700,812.50 | -29.7% | +4.1% | +37.2% | |
| Jan 18, 2024 | ZVIA Zevia Pbc | Spence Padraic L.73 | Director | Sell | 27,170 | $1.58 | $42,904.15 | -1.5% | -35.7% | +205.7% | |
| Jan 16, 2024 | COST Costco Wholesale Corp /new | Frates Caton | Executive Vice President | Sell | 740 | $683.50 | $505,789.33 | -9.9% | +5.4% | +35.5% | |
| Jan 16, 2024 | VITL Vital Farms, Inc. | Diez-Canseco Russell61 | President And CEO | Sell | 27,560 | $15.22 | $419,592.40 | -5.9% | +63.8% | +180.9% | |
| Jan 11, 2024 | SMPL Simply Good Foods Co | Hunsberger Susan | SVP And Chief Hr Officer | Sell | 35,010 | $40.63 | $1,422,368.78 | -53.2% | -20.6% | -15.8% | |
| Jan 11, 2024 | INGR Ingredion Inc | Seip David Eric49 | SVP, Global Ops And Csco | Sell | 1 | $109.23 | $106.05 | - | +3.3% | +19.8% | |
| Jan 9, 2024 | COST Costco Wholesale Corp /new | Hines Daniel M. | Principal Acctg Officer | Sell | 1,400 | $662.30 | $927,220.00 | -9.1% | +6.7% | +39.0% | |
| Jan 9, 2024 | ELF E.l.f. Beauty, Inc. | Franks Joshua Allen57 | SVP, Operations | Sell | 14,500 | $152.71 | $2,214,242.80 | -13.7% | +7.1% | -17.5% |