| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
SMPL sits in the Food Products industry within the Consumer Staples sector, so this activity is best read against the sector's broader insider trend.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| Dir | 2.06M | - | - | |
| Dir | 1.66M | - | - | |
| Dir | 172.9K | $2.14M | - | |
| CEO | 154.4K | $3.09M | - | |
| Other | 147.8K | - | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| May 14, 2026 | Daley Clayton C Jr | Director | Buy | 10,000 | $11.78 | $117,782.00 | +9.8% | - | - | |
| Apr 23, 2026 | Kilts James M75 | Director | Buy | 80,000 | $12.39 | $991,480.00 | +86.2% | -15.2% | - | |
| Nov 17, 2025 | Clawson Michael L | Chief Commercial Officer | Buy | 5,000 | $20.00 | $100,000.00 | +15.3% | -23.2% | - | |
| Nov 11, 2025 | Matthews Timothy Allen65 | VP, Controller And CAO | Sell | 5,859 | $19.47 | $114,053.05 | -24.5% | -13.5% | - | |
| Nov 6, 2025 | Bealer Christopher J | Chief Financial Officer | Buy | 9,946 | $20.01 | $199,019.46 | +43.2% | -11.8% | - | |
| Jul 23, 2025 | Tanner Geoff E | President And CEO | Buy | 6,050 | $33.11 | $200,297.35 | +6.6% | -22.0% | -68.5% | |
| Apr 11, 2025 | Heflin Stuart E. Jr.72 | SVP &General Manager, Quest | Sell | 5,000 | $37.25 | $186,259.50 | -28.0% | -15.0% | -72.5% | |
| Nov 18, 2024 | Kraft Timothy Richard67 | Chf Legal &Corp. Affairs Of. | Sale+OE | 76,761 | $37.60 | $2,886,228.95 | -65.7% | -1.5% | -47.9% | |
| Nov 14, 2024 | Ratzan Brian K.77 | Director | Sell | 50,000 | $37.38 | $1,869,005.00 | -2.4% | +2.0% | -47.1% | |
| Nov 14, 2024 | Matthews Timothy Allen65 | VP, Controller And CAO | Sell | 5,325 | $37.31 | $198,689.60 | -23.8% | +2.0% | -47.1% |