| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Across the last three months, Reformation Inc.'s insiders have reduced their positions by a net 4,197,422 shares worth roughly $58.3M.
Classified under Apparel Retail (Consumer Cyclical sector), REF's insider flows are most useful compared with peers in the same group.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| 10% | 28.94M | $403.74M | - | |
| 10% | 11.67M | $162.73M | - | |
| CEO | 1.13M | $15.81M | - | |
| COO | 515.6K | $7.19M | - | |
| Dir | 266.3K | $3.99M | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | Refo Scsp | 10% Owner | Sell | 149,596 | $13.95 | $2,086,864.20 | -0.5% | |
| Sep 1, 2026 | Aflalo Yael | Director, 10% Owner | Sell | 60,298 | $13.95 | $841,157.10 | -0.5% | |
| Jul 31, 2026 | Refo Scsp | 10% Owner | Sell | 2,987,199 | $13.95 | $41,671,426.05 | -9.3% | |
| Jul 31, 2026 | Kleine Brigitte | Director | Buy | 200 | $15.00 | $3,000.00 | +2.1% | |
| Jul 31, 2026 | Allen Zipporah | Director | Buy | 3,500 | $15.00 | $52,500.00 | +37.5% | |
| Jul 31, 2026 | Coyle John Joseph | Director | Buy | 200,000 | $15.00 | $3,000,000.00 | +301.6% | |
| Jul 29, 2026 | Aflalo Yael | Director, 10% Owner | Sell | 1,204,029 | $13.95 | $16,796,204.55 | -9.3% |