| 2022-02-01 | Winfrey Christopher L | Chief Operating Officer | Buy | 2,750 | $591.96 | $1,627,885.72 | +2.9% | → |
| 2021-11-23 | Rutledge Thomas | Chairman and CEO | Sell | 88,000 | $674.82 | $59,384,358.66 | -62.8% | → |
| 2021-09-02 | Bickham John | President and COO | Sale+OE | 9,232 | $824.32 | $7,610,085.83 | -22.9% | → |
| 2021-08-20 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 5,656 | $794.75 | $4,495,083.38 | -41.7% | → |
| 2021-08-03 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 7,254 | $764.94 | $5,548,860.25 | -47.9% | → |
| 2021-07-01 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 40,000 | $724.06 | $28,962,516.00 | -83.5% | → |
| 2021-06-17 | Bickham John | President and COO | Sale+OE | 14,376 | $685.13 | $9,849,381.44 | -31.6% | → |
| 2021-05-18 | Dykhouse Richard R | EVP/Gen Counsel/Corp Secretary | Sale+OE | 11,147 | $683.20 | $7,615,647.12 | -100% | → |
| 2021-05-10 | MERRITT DAVID C | Director | Sell | 1,000 | $697.45 | $697,454.20 | -10.1% | → |
| 2021-04-29 | Ellen David | Senior Executive VicePresident | Sale+OE | 10,443 | $669.65 | $6,993,154.95 | -66.0% | → |
| 2021-03-23 | Ellen David | Senior Executive VicePresident | Sale+OE | 10,284 | $650.06 | $6,685,217.04 | -65.7% | → |
| 2021-03-09 | Ellen David | Senior Executive VicePresident | Sale+OE | 10,117 | $629.77 | $6,371,383.09 | -65.3% | → |
| 2020-11-05 | Ellen David | Senior Executive VicePresident | Sale+OE | 17,256 | $640.45 | $11,051,667.38 | -61.6% | → |
| 2020-11-04 | Nair Balan | Director | Sell | 2,260 | $637.61 | $1,440,998.83 | -30.3% | → |
| 2020-11-04 | Dykhouse Richard R | EVP/Gen Counsel/Corp Secretary | Sale+OE | 7,927 | $632.34 | $5,012,535.40 | -55.4% | → |
| 2020-11-03 | Winfrey Christopher L | Chief Financial Officer | Sell | 64,519 | $595.80 | $38,440,588.41 | -69.7% | → |
| 2020-11-03 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 9,679 | $594.81 | $5,757,143.73 | -35.7% | → |
| 2020-09-10 | Bickham John | President and COO | Sell | 9,584 | $604.62 | $5,794,716.42 | -23.5% | → |
| 2020-09-02 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 6,558 | $616.10 | $4,040,383.80 | -31.0% | → |
| 2020-08-07 | Ellen David | Senior Executive VicePresident | Sale+OE | 5,915 | $601.29 | $3,556,626.21 | -37.9% | → |
| 2020-08-06 | Jacobson Craig A | Director | Sell | 836 | $596.85 | $498,962.92 | -7.5% | → |
| 2020-08-04 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 6,375 | $580.00 | $3,697,500.00 | -30.4% | → |
| 2020-07-31 | Bickham John | President and COO | Sale+OE | 231,993 | $577.48 | $133,970,720.73 | -88.2% | → |
| 2020-07-15 | Howard Kevin D | EVP/CAO/Controller | Sale+OE | 9,241 | $550.03 | $5,082,797.66 | -71.4% | → |
| 2020-07-02 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 5,805 | $522.10 | $3,030,790.50 | -28.5% | → |
| 2020-06-24 | Bickham John | President and COO | Sell | 9,583 | $511.57 | $4,902,375.31 | -23.5% | → |
| 2020-05-18 | Dykhouse Richard R | EVP/Gen Counsel/Corp Secretary | Sale+OE | 8,458 | $521.02 | $4,406,787.16 | -56.1% | → |
| 2020-05-13 | Markley John D Jr | Director | Sell | 502 | $498.62 | $250,307.24 | -3.7% | → |
| 2020-05-11 | Dykhouse Richard R | EVP/Gen Counsel/Corp Secretary | Sale+OE | 5,941 | $510.16 | $3,030,860.56 | -47.3% | → |
| 2020-05-11 | Ellen David | Senior Executive VicePresident | Sale+OE | 15,970 | $511.38 | $8,166,738.60 | -76.2% | → |
| 2020-05-06 | Bickham John | President and COO | Sale+OE | 68,830 | $505.69 | $34,806,642.70 | -68.9% | → |
| 2020-05-06 | Winfrey Christopher L | Chief Financial Officer | Sale+OE | 28,791 | $513.90 | $14,795,558.77 | -14.7% | → |
| 2020-02-27 | Bickham John | President and COO | Sell | 5,072 | $524.78 | $2,661,684.16 | -14.0% | → |
| 2020-02-26 | Hargis Jonathan | EVP/Chief Marketing Officer | Sell | 10,000 | $522.07 | $5,220,712.00 | -46.0% | → |
| 2020-02-25 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 7,904 | $525.36 | $4,152,469.15 | -26.7% | → |
| 2020-02-19 | Hargis Jonathan | EVP/Chief Marketing Officer | Sale+OE | 2,996 | $543.77 | $1,629,134.92 | -22.5% | → |
| 2020-02-06 | Bickham John | President and COO | Sell | 4,791 | $527.01 | $2,524,904.91 | -13.3% | → |
| 2020-02-04 | Winfrey Christopher L | Chief Financial Officer | Sale+OE | 19,337 | $523.77 | $10,128,140.49 | -39.9% | → |
| 2020-02-04 | Jacobson Craig A | Director | Sell | 940 | $529.64 | $497,865.36 | -8.0% | → |
| 2020-02-03 | Conn Lance | Director | Sell | 1,000 | $525.00 | $525,000.00 | -18.0% | → |
| 2020-01-07 | Conn Lance | Director | Sell | 1,000 | $500.00 | $500,000.00 | -15.3% | → |
| 2019-11-01 | MERRITT DAVID C | Director | Sell | 1,200 | $474.47 | $569,364.00 | -11.5% | → |
| 2019-11-01 | Conn Lance | Director | Sell | 1,000 | $475.00 | $475,000.00 | -13.2% | → |