| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Insider | Role | Shares | Value | Buys | Sells |
|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Over the past 90 days, insiders at Baozun Inc. (BZUN) have been net buyers, picking up 99,300 shares worth roughly $296K on balance. In the past 30 days, 1 insider bought and 0 sold. Purchases have clustered in the most recent filings.
Qiu Wenbin (Chief Executive Officer) stands out among recent buyers, now holding an estimated $5.9M in BZUN. Purchases at the executive level are worth more attention than sales, since sales can be prompted by tax or liquidity needs rather than a view on the stock.
Classified under Internet Retail (Consumer Cyclical sector), BZUN's insider flows are most useful compared with peers in the same group.
| Role | Insider | Shares | Value | 30d |
|---|---|---|---|---|
| CEO | 1.70M | $5.94M | +29.0K | |
| CFO | 433.4K | - | - | |
| Other | 281.2K | $767.6K | - | |
| Dir | 58.8K | - | - | |
| Dir | 58.8K | - | - |
Buys and sells only
| Date | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|
| Apr 8, 2026 | Qiu Wenbin57 | Chief Executive Officer | Buy | 23,600 | $2.54 | $60,048.00 | +1.8% | +9.4% | - | |
| Apr 2, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 30,000 | $2.47 | $74,019.00 | +48.8% | +15.1% | - | |
| Mar 31, 2026 | Wu Junhua62 | Chief Strategy Officer | Buy | 14,000 | $2.40 | $33,597.20 | +29.5% | +19.2% | - |