| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
86 companies · Consumer Staples
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | 3M | 12M | SEC |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Aug 1, 2025 | VITL Vital Farms, Inc. | Ohayer Matthew | Executive Chairperson | Sell | 10,043 | $36.42 | $365,766.06 | -0.1% | - | - | |
| Aug 1, 2025 | BRBR Bellring Brands, Inc. | Davenport Darcy Horn | Pres. And CEO | Sell | 1,600 | $54.18 | $86,688.00 | -0.8% | - | - | |
| Jul 30, 2025 | USNA Usana Health Sciences Inc | Mulham David Mulham | Chief Sales Officer | Sell | 3,515 | $30.26 | $106,363.90 | -27.5% | - | - | |
| Jul 30, 2025 | HSY Hershey Co | Buck Michele | Chairman, President And CEO | Sell | 19,290 | $194.00 | $3,742,260.00 | -9.1% | -4.5% | - | |
| Jul 30, 2025 | SDOT Sadot Group Inc. | Black Jennifer Kay | Chief Financial Officer | Sell | 14,163 | $0.93 | $13,161.68 | -16.6% | - | - | |
| Jul 29, 2025 | TOFB Tofutti Brands Inc | A-6684 Ltd. | 10% Owner | Buy | 10,000 | $0.75 | $7,500.00 | +1.7% | - | - | |
| Jul 25, 2025 | BRBR Bellring Brands, Inc. | Davenport Darcy Horn | Pres. And CEO | Sell | 1,600 | $54.43 | $87,088.00 | -0.8% | - | - | |
| Jul 25, 2025 | BYND Beyond Meat, Inc. | Grayson Chelsea A | Director | Sell | 492 | $3.85 | $1,894.20 | -1.1% | - | - | |
| Jul 23, 2025 | HSY Hershey Co | Buck Michele | Chairman, President And CEO | Sell | 19,290 | $185.00 | $3,568,650.00 | -9.1% | +1.6% | - | |
| Jul 23, 2025 | VITL Vital Farms, Inc. | Ohayer Matthew | Executive Chairperson | Sell | 5,000 | $40.34 | $201,700.00 | - | - | - | |
| Jul 23, 2025 | SMPL Simply Good Foods Co | Tanner Geoff E | President And CEO | Buy | 6,050 | $33.11 | $200,297.35 | +6.6% | - | - | |
| Jul 23, 2025 | TOFB Tofutti Brands Inc | A-6684 Ltd. | 10% Owner | Buy | 3,967 | $0.70 | $2,769.40 | +0.3% | - | - | |
| Jul 22, 2025 | TOFB Tofutti Brands Inc | A-6684 Ltd. | 10% Owner | Buy | 33 | $0.70 | $23.10 | - | - | - | |
| Jul 22, 2025 | RMCF Rocky Mountain Chocolate Factory, Inc. | Global Value Investment Corp. | Interim CEO | Buy | 11,072 | $1.93 | $21,356.78 | +0.6% | - | - | |
| Jul 22, 2025 | RMCF Rocky Mountain Chocolate Factory, Inc. | Geygan Jeffrey Richart | Interim CEO | Buy | 11,072 | $1.93 | $21,356.78 | +0.7% | - | - | |
| Jul 21, 2025 | HSY Hershey Co | Voskuil Steven E | SVP, Chief Financial Officer | Sell | 5,000 | $180.00 | $900,000.00 | -7.5% | +5.4% | - | |
| Jul 21, 2025 | HSY Hershey Co | Grover Rohit | President, International | Sell | 1,334 | $180.00 | $240,120.00 | -3.4% | +5.4% | - | |
| Jul 21, 2025 | HSY Hershey Co | Buck Michele | Chairman, President And CEO | Sell | 19,290 | $180.00 | $3,472,200.00 | -9.1% | +5.4% | - | |
| Jul 18, 2025 | BRCC Brc Inc. | Hafer Evan | Director, 10% Owner | Buy | 80,000 | $1.25 | $100,000.00 | New | - | - | |
| Jul 18, 2025 | BRCC Brc Inc. | Kadenacy Stephen M | Director | Buy | 80,000 | $1.25 | $100,000.00 | +8.1% | - | - | |
| Jul 18, 2025 | BRCC Brc Inc. | Dickson Kathryn P | Director | Buy | 16,000 | $1.25 | $20,000.00 | +4.3% | - | - | |
| Jul 18, 2025 | BRCC Brc Inc. | Welling Glenn W. | Director, 10% Owner | Buy | 400,000 | $1.25 | $500,000.00 | +3.0% | - | - | |
| Jul 18, 2025 | BRBR Bellring Brands, Inc. | Davenport Darcy Horn | Pres. And CEO | Sell | 1,600 | $57.70 | $92,324.45 | -0.4% | - | - |
The blue line has two modes, toggled with the Relative and Absolute buttons:
Relative (default) shows cumulative industry performance with both the overall market and parent sector movements removed. When the line rises above 100, the industry is outperforming its sector; below 100 means underperforming. This is calculated using factor returns via weighted least squares (WLS) regression, isolating pure industry-specific behavior.
Absolute shows the total cumulative return of the industry including market and sector movement. This reflects what an investor actually experienced — an industry can show strong absolute gains even while underperforming its sector in relative terms.
Both views start at an index of 100. Other return drivers such as momentum, value, or size are deliberately retained in both modes, since these are part of what makes an industry behave the way it does and may reflect the conditions insiders are responding to.