| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
Insider buying and selling activity across 30 companies in the Beverages industry. Part of the Consumer Staples sector.
| Date | Ticker | Insider | Role | Type | Shares | Price | Value | Chg% | SEC |
|---|---|---|---|---|---|---|---|---|---|
| Feb 3, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $157.04 | $1,570,367.70 | -5.3% | |
| Feb 2, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $155.61 | $1,556,077.00 | -6.2% | |
| Feb 1, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $153.72 | $1,537,158.24 | -8.8% | |
| Jan 31, 2017 | CELH Celsius Holdings, Inc. | Desantis Carl | 10% Owner | Buy | 333,333 | $3.00 | $999,999.00 | +3.2% | |
| Jan 31, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $153.49 | $1,534,918.38 | -8.6% | |
| Jan 31, 2017 | CELH Celsius Holdings, Inc. | Milmoe William H.65 | Director | Buy | 380,459 | $3.06 | $1,163,997.48 | +1.8% | |
| Jan 30, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $153.33 | $1,533,255.36 | -6.7% | |
| Jan 27, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $154.57 | $1,545,666.96 | -6.5% | |
| Jan 27, 2017 | CELH Celsius Holdings, Inc. | Leissner Tim | Director | Buy | 433,333 | $3.00 | $1,299,999.00 | +12.2% | |
| Jan 26, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $152.80 | $1,528,000.00 | -23.7% | |
| Jan 25, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $156.50 | $1,564,995.35 | -13.1% | |
| Jan 24, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $156.64 | $1,566,355.30 | -6.5% | |
| Jan 23, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $155.97 | $1,559,729.39 | -8.6% | |
| Jan 20, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $155.09 | $1,550,896.12 | -6.5% | |
| Jan 19, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $153.61 | $1,536,100.00 | -12.8% | |
| Jan 18, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $155.24 | $1,552,354.81 | -8.9% | |
| Jan 17, 2017 | SAM Boston Beer Co Inc | Roper Martin F52 | President And C.e.o. | Sell | 10,000 | $157.45 | $1,574,528.46 | -8.9% | |
| Jan 13, 2017 | CELH Celsius Holdings, Inc. | Desantis Carl | 10% Owner | Buy | 100,000 | $3.00 | $300,000.00 | +1.0% | |
| Jan 13, 2017 | BF-A Brown Forman Corp | Steiner Lisa P | SVP, Chief Of Staff | Sell | 9,938 | $43.91 | $436,409.79 | -51.2% | |
| Jan 13, 2017 | BF-A Brown Forman Corp | Jones Jill Ackerman | Executive Vice President | Sell | 10,515 | $43.92 | $461,832.47 | -20.9% | |
| Jan 13, 2017 | CELH Celsius Holdings, Inc. | Milmoe William H.65 | Director | Buy | 100,000 | $3.00 | $300,000.00 | +1.0% | |
| Jan 4, 2017 | SAM Boston Beer Co Inc | Geist John C74 | Chief Sales Officer | Sell | 8,000 | $173.54 | $1,388,317.21 | -46.8% | |
| Jan 3, 2017 | SAM Boston Beer Co Inc | Geist John C74 | Chief Sales Officer | Sell | 168 | $169.71 | $28,511.79 | -11.3% | |
| Jan 3, 2017 | BF-A Brown Forman Corp | Morreau Jane C | EVP, Chief Financial Officer | Sell | 5,423 | $45.17 | $244,949.86 | -98.1% | |
| Jan 3, 2017 | SAM Boston Beer Co Inc | Heath Tara L. | Vice President, Legal | Sell | 39 | $169.72 | $6,619.26 | -0.8% |
The blue line has two modes, toggled with the Relative and Absolute buttons:
Relative (default) shows cumulative industry performance with both the overall market and parent sector movements removed. When the line rises above 100, the industry is outperforming its sector; below 100 means underperforming. This is calculated using factor returns via weighted least squares (WLS) regression, isolating pure industry-specific behavior.
Absolute shows the total cumulative return of the industry including market and sector movement. This reflects what an investor actually experienced — an industry can show strong absolute gains even while underperforming its sector in relative terms.
Both views start at an index of 100. Other return drivers such as momentum, value, or size are deliberately retained in both modes, since these are part of what makes an industry behave the way it does and may reflect the conditions insiders are responding to.